Starbucks opposes Ethiopia’s moves to trade their coffee names
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Oxfam reports that recent moves by Ethiopia to trademark the names of their coffees have been met with resistance by the $8 billion Starbucks corporation. Ethiopia wants to trademark the names of their famous Sidamo and Harrar coffees, which would mean an extra $116 million per year for poor farmers. We saw earlier how intellectual property rights is harming Majority World nations, here’s an example of farmers trying to use the system for their benefit and big corporations trying to shut them out.
Starbucks works to protect and promote its own name and brand vigorously throughout the world, so how can it justify denying Ethiopia the right to do the same?’ asked Seth Petchers.
This also demonstrates Starbucks interesting approach to greenwashing. Token fair trade buying and now this!
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