Having just started reading Solove’s The Future of Reputation, I was interested that at the start of semester a situation arose that directly mirrored the concerns raised in Solove’s book.
Melbourne University runs a number of e-mail lists for subjects, faculties and departments. One of the annual start of semester traditions is a flood of e-mails to these various lists from people wishing to swap tutorials (as the online automated system can be quite rigid). This obviously can be a very annoying practice, as some people e-mail lists that go far beyond merely their class resulting in their e-mail going to people who would have no interested in a swap whatsoever. The problem is also compounded by a mail server that on occasion has been known to repeatedly send identical e-mails a number of times.
Most semesters this is tolerated by everyone who just deletes the relevant e-mails. However, this semester something different happened. When one person, lets call him Bob, sent an e-mail requesting a swap, the mail server resent this e-mail a number of times so that, another person, lets call him Paul, ended up with a barrage of about 40 e-mails. So enraged by this abuse of the system, Paul sent off a angry reply to Bob, but seemingly accidentally included the entire Law School list in on his e-mail. Paul’s angry reply was then also sent multiply times to recipients. Furthermore, another person, lets say Jenny, was even more enraged by Bob’s e-mail and sent an extremely offensive and abusive reply to the entire Law School list.
There are three reputations at play in this scenario.
First, Bob. While just engaging in usual practice, has become widely known at the Law School due to the following events, as the annoying person who sent a lot of e-mails. His reputation is damaged not due to any fault of his own, except a willingness to annoy others with his swap requests, but due to a malfunction of the e-mail server that many people may not be aware of.
Second, Paul. While certainly Paul’s angry reply was not an appropriate response, it is interesting that it’s impact has also been multiplied by the e-mail server and his e-mail also exists in hundreds of locations now, forever linked to his name.
Third, Jenny. Her abusive and offensive e-mail, distributed to the entire Law School, is certain to colour her reputation with others within the Law School and even potential employers.
Quite a far-reaching outcome for what would be, in a previous time, a chance outbreak of hostilities between two people. It certainly made me a lot more careful about what I send in my e-mails and who they are addressed to.
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